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Key Resources

 

Imagine a world where nowone knows where they stand and if what they’re producing meets the needs and expectations of their co-workers, boss, family, or friends. They would go through the day wondering if what they’re doing is making any difference, if they should even bother doing it anymore.

As an employee, I don’t expect my boss to personally come over and provide constant and consistent feedback that I am focusing appropriately on what is important to the business. However, I do want to know that what I am doing is the right thing. Give me the feedback that I crave on a regular basis. But, let’s automate it so it doesn’t take up all of your time.

Feedback makes tangible my desire for reward, status, achievement, competition and self expression is already occurring in numerous ways: bonus pay signifies a reward, status is represented by my new job title or larger office, achievement is highlighted at the company meeting when I receive employee of the month or recognition for a project well done, I compete with my colleagues on how many accounts I can handle, I self express through the pictures on my desk.

“A BIGGER CARROT WITH A SMALLER STICK”

“PEOPLE LIKE TO TELL THEIR FRIENDS ABOUT THEIR AWSOMENESS ON SOMETHING OTHERS ARE NOT”

Gamification allows you to choose a mixture of all those known rewards plus new virtual social rewards that everyboday screams for:


• Real-time feedback
• Response to actions
• Knowing where everyone stands
• Short-term goals
• Long-term goals
• Evidence of accomplishments
• Leveling structure
• Engaging and compelling way to learn
• Competition
• Accomplish a goal working with others
• Social collaboration
• Measurable evidence of accomplishments
• Achievements
• Awards
• Daily notifications
• Real life rewards
• Team-up status
• Statistics

Game designers have figured out how to address all of these desires through an appropriate mix of game mechanics to make experiences fun, enjoyable, and addicting.

 

WHATS GOING ON ABOUT GAMIFICATION?


 

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