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Gamification

 

Defined since 2002, gamification has been the result of new generation of technology used by new generation of users in new workplace trends, it takes any existing or new developed process and integrates it with-in game mechanics. Gamification amplifies the effect of an existing core experience by applying the motivational techniques that makes it deeply engaging.

It transforms business models by creating new ways to extend relationships, craft longer-term engagement, and drive customer and employee loyalty. It works because it leverages the motivations and desires that exist in all of us for rewards as community, feedback or achievement.

“THE MAIN GAMIFICATION BELIEF IS TO ASSURE THAT WORK EQUALS TO PLAY”

“LEARN BY DOING... WHILE PLAYING”

Education and training are areas where there has been interest in gamification recently. Microsoft released games as an add-on to their Office productivity suite to help train people to use it effectively, which was described by Microsoft as one of the most popular projects its Office Labs division ever released.

Strengthened by its early success, gamification is now becoming a staple in the arsenal of world-class companies everywhere. But it only represents one tool in addressing a larger business challenge that may be answered by developing it: How do you comprehensively manage user behaviors across all your digital services to fight the engagement crisis?

Employee productivity is another benefit that several professional management tools based on gamification improve productivity as part of the everydays activities.

Gamifying as a process, it´s smart not to overlook any of the main structural columns: Technology, Aesthetics, Mechanics, and Story/Narrative. After all, we’re now in the experience economy and Gamification would be your next killer app when enhancing employee engagement

 

WHATS GOING ON ABOUT GAMIFICATION?


 

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